S&M Bikes

  • S&M Home
    S&M Home
  • S&M Blog
    S&M Blog
  • S&M Hucker
    S&M Hucker


  • Custom Development
  • Theme Creation
  • WordPress Migration


Launched: November 2012

The Client

Santa Ana’s S&M Bikes manufactures and markets custom BMX bicycle equipment built for performance and durability. The company needed a site that perfectly expresses the personality and attitude of the S&M brand while also helping to build and engage the rider community.

The Project

BinaryM consulted with S&M to develop a unique look and feel that reflects their character. The resulting site not only sells the products and the style, but also integrates rider profiles and easy feature/video posting, and even features a place for devotees of S&M parts to post photos and information about their own bikes.