Fiftyrow Vineyards was founded by owner Paul Johnson in 2002. Having owned a large wine store for many years, his goal was to open his own vineyard before he turned fifty, hence the name, Fiftyrow. His wife owns Baker & Olive, another BinaryM project.
Our team composed all of the development and design for this custom ecommerce project, including some classy features like a theme that enables us to change the background image on a per page basis. The site also includes WordPress for overall functionality, and Shopp to operate public online sales, as well as a fantastic hidden section for wine club members to special order private items.